(Daily Point) — As the upcoming general elections in Pakistan draw near, Google has introduced a specialized page dedicated to election search trends in the country. This platform displays prominent terms related to the Pakistan election being searched on Google, offering the option to filter them by city or region.
The page not only highlights key search terms but also identifies major political parties, revealing which ones are the subjects of the most search queries. Additionally, it provides insights into the specific information people are seeking about the elections.
Users can embed the election search trends page data on various websites. While the information is live and updated whenever embedded after changes on the original trends page, the feature lacks the option for users to toggle the duration for which the data is displayed.
Regarding political parties, the data indicates the most searched parties as a percentage of 100% for relative popularity over a 14-day period. The page also outlines the most frequently searched questions about the upcoming general elections over the last three months.
Current data shows Pakistan Tehreek-e-Insaf as the most-searched party regarding the elections, with 77%, followed by Pakistan Muslim League Nawaz at 14%, Pakistan Peoples Party at 3%, and Tehreek-e-Labbaik at 2%. Some parties, like Balochistan Awami Party and PMLQ, have minimal search activity, classified at 0%.
Clicking on the name of any party provides detailed data points, including the topic’s interest over time and the regions where users are searching for the party compared to others.
In addition to political queries, the page reveals that the most searched election-related question is ‘What is the date of elections in Pakistan?’ followed by ‘Will caretaker ministers be changed?’ Data for such queries is defined for the last three months.
As part of the Google News Initiative, this feature aims to make online search tools accessible, fostering better journalism in digital spaces and combating misinformation. However, it is crucial to recognize that the data presented on the page represents search trends and interest, not necessarily indicative of public support for a particular event or party.
