NEW YORK (Daily Point) — Meta’s Generative AI Head, Ahmad Al-Dahle, Introduces Instagram’s “Backdrop” Tool for Creative Story Backgrounds in the U.S.

In a move reminiscent of Snapchat’s AI-generated image creation, Instagram, under Meta’s influence, has launched a novel feature called “Backdrop.”

Users in the U.S. can now easily craft unique backgrounds for their Stories by instructing the AI with preferences like “chased by dinosaurs” or “surrounded by puppies.” Activating the backdrop is as simple as tapping the designated button in a new Story, accompanied by a “Try it” sticker to encourage friends to explore the new feature.

This development aligns with Meta’s broader strategy of integrating AI into popular apps like WhatsApp and Messenger, evident in features such as Dreams and Imagine with Meta.

Messenger’s “Reimagine” also allows users to remix and re-edit AI images shared in chats. The overall aim is to enhance the creative and enjoyable aspects of the social media experience.