ISLAMABAD (Daily Point) — PTCL, a prominent telecommunications provider, has notified its customer base about an imminent change in internet package rates set to come into effect starting January 1, 2024.

The company has attributed these adjustments to the rise in operational expenses. Using SMS notifications, PTCL has proactively communicated this information to its users, alerting them to the upcoming increase in internet prices.

This strategic decision to modify prices underscores the persistent challenges within the telecommunications sector. Telecommunication firms, including PTCL, are strategically adapting their pricing models to navigate and counteract the growing operational costs.

The primary objective is to ensure the sustainability and improvement of service quality offered to customers, despite the financial hurdles faced by the industry.

It is a customary practice for businesses operating in such sectors to routinely assess and revise their pricing structures to align with operational needs and uphold service standards.