LAHORE (PR) – Reportage Empire Properties has announced its entry into Pakistan’s real estate market, appointing Mr Asim Iftikhar as the new CEO.
With over 15 years of diverse experience in the real estate and FMCG sectors, Mr Iftikhar is set to lead the company’s expansion. A seasoned entrepreneur, he co-founded Overseas Marketing Group Inc. and held key roles in industry-leading companies such as Zameen.com, Imarat Group, and Rafi Group. His career is marked by a commitment to innovation, meticulous planning, and client satisfaction.
Mr Iftikhar’s extensive background in sales, marketing, and business development, along with his experience as a speaker and subject matter expert at the NUST Professional Development Centre, positions him perfectly to introduce new international standards to Pakistan’s real estate market.
Commenting on his appointment, Mr Iftikhar expressed hope that he will utilise his visionary leadership to transform the sector through strategic partnerships and innovation. “I and Managing Partner Faisal Iftikhar are very excited to bring Reportage Properties to Pakistan through this strategic joint venture. We will focus on delivering projects that adhere to global best practices, addressing the trust deficit in the local market and contributing to the country’s economic growth,” he maintained.
It is pertinent to mention here that with over 20 years of experience, Reportage Properties is one of the largest private developers in the United Arab Emirates, with projects in Abu Dhabi, Dubai, and Egypt. The company provides innovative, modern, and affordable housing solutions that offer outstanding value to investors and safe, comfortable homes to buyers. It also delivers timely delivery and creates homes with unparalleled standards of living.
Expanding to Pakistan
Reportage Empire Properties, a subsidiary of Reportage International and a joint venture between Reportage Properties UAE and Empire Properties Pakistan, is set to revolutionise Pakistan’s real estate industry. The company plans to deliver finished projects that offer outstanding value and innovative design, opening offices in major cities across Pakistan. This expansion further plans to attract foreign direct investment (FDI), boost the economy, and create jobs.
It is noteworthy here that Pakistani buyers will have the opportunity to invest in properties both within Pakistan and in the UAE, ensuring access to international standards and high-quality living. Under Mr Iftikhar’s leadership, Reportage Empire Properties will set new benchmarks in the real estate sector, leveraging international expertise to enhance project execution and ensure client satisfaction.
