(Web Desk) — If you are experiencing trouble watching videos on YouTube, it might be due to the app’s new policy regarding ad blockers.

Recently, several users reported an issue where videos on YouTube would skip to the end after just a few seconds when attempting to watch on their phones or tablets, according to Phone Arena. This behavior likely indicates that an ad blocker is running on your device, which needs to be disabled to watch the full video.

YouTube videos skipping to the end upon detecting an ad blocker has been a topic of discussion on Reddit, with user SDHD4K noting this specific issue.

Why has YouTube restricted the use of ad blockers? Last October, YouTube announced it was intensifying its efforts against ad blockers to encourage users to sign up for its premium service, which offers an ad-free experience. This move is part of Google’s strategy to ensure that the company receives payment for providing video content and to reward content creators who monetize their work.

The importance of ad revenue to YouTube is significant. The tech giant highlighted that YouTube ads generated $8.09 billion for its parent company, Alphabet, in the first quarter. This marked a 21% annual increase and contributed approximately 10% of Alphabet’s total revenue in the first three months of 2024.