LAHORE (Daily Point) — Atlas Honda, one of Pakistan’s leading motorcycle manufacturers, has introduced its inaugural electric vehicle (EV) motorcycle, the Honda ‘BENLY e.’ The company, however, did not specify the rollout date for the EV in the country.
The unveiling occurred at a ceremony held at Atlas Honda’s Sheikhupura Factory, marking the company’s 60th year of operations in Pakistan.
Noriaki Abe, Chief Officer of Motorcycle and Power Products at Atlas Honda, announced that the Honda BENLY e would undergo test marketing, and future products would be tailored based on market feedback to provide customers with the best offerings. He emphasized the integral role Honda products play in the daily lives of many in Pakistan, highlighting the longstanding partnership between the Atlas Group and Honda Motor Company since 1963.
During the event, Shinji Aoyama, Executive Vice President and COO of Honda Motor Company, acknowledged the rapid transformation in the mobility industry, stating that Honda Motor was well-positioned for the future.
Saquib H Shirazi, President and CEO of Atlas Honda, noted the company’s expansion of its product lineup and the achievement of 95% localization. He highlighted the development of an extensive network of local auto parts manufacturers and dealers, creating over 10,000 touchpoints and providing direct employment opportunities for more than 150,000 people.
Despite challenges in the motorcycle industry, including a 152% increase in net profit for the first quarter of the fiscal year 2023-24, driven by robust sales and other income, the industry faced a decline in motorcycle sales in October. Atlas Honda, as the market leader, reported a 5% month-on-month and 5% year-on-year decrease in sales to 90,000 units.
The broader challenges for EV bikes in Pakistan were also highlighted:
Lack of Charging Infrastructure: A shortage of charging stations across the country impedes the growing demand for EV bikes. Government investment and collaboration with the private sector are necessary to address this issue.
High Cost and Low Range: EV bikes remain more expensive than conventional petrol or diesel bikes. Costly batteries, prolonged charging times, and limited range pose challenges for widespread adoption.
Low Awareness and Acceptance: Many Pakistanis are unfamiliar with the benefits and environmental impact of EV bikes. Government-led awareness campaigns are crucial to educate consumers and encourage EV adoption.
Inconsistent Government Policies: The lack of clear and consistent EV policies in Pakistan leads to different incentives and regulations for various EV types and sectors. Addressing issues such as taxation, standardization, quality control, and safety is crucial for effective EV policy implementation.
